Mass media influences all our systems that we tend to imitate whatever it suggest. This is now the cliché that circulates over the web and on gossip boxes around the globe.  The world today is on the information age. The golden age and the industrial era that both brought many developments to our society in terms of technology, ethics, discoveries, and many other awesome improvements are through. It was in those eras that this information age has paved its way to the present. At that onset, development has even furthered that today almost everything has been made possible through the progression in technology.

Part of the information age that serves as the primary carrier of information to millions across the globe is the mass media. Mass media, though only started in publications and radio transmission, has also advanced that today television and the internet is no longer a costly form of information banks. Aside from the ethical and moral influences of the mass media that are frequently debated today in many arenas, people are also affected economically by the same information carrier. The effects are however tending to the negative instead of the positive. And now as media constantly shows celebrities direct from Hollywood the influence it brought forth to the audience is shocking.

One proof of the economic influence of the Hollywood thru mass media is the present study that was presented by Debenhams – a British clothing retailer in UK, Republic of Ireland, Denmark and numerous franchises around the world. Their study was focused on parents' inclination towards their children's clothes and their preference of buying children apparels. The result was shocking with 1,500 online voting participants confessed they bought 7 new dresses and 5 new shoes for girls for every season while 10 new t-shirts and 5 pairs of latest jeans for boys each season. Debenhams said that these results were actually as a result of the celebrated and worldwide broadcast of famous celebrity children like Suri Cruise, Shilo Jollie-Pitt, Violet Affleck and a handful of other kiddos who were said to showcase the trend in kid apparels. Thus, they coined the phenomenon as the "Suri Cruise effect."  Same study said that reports alleged that the celebrity child of Katie and Tom has $3 million worth of dress in her closet.

"Us Brits are somewhat famed for our competitive neighbourly streak, or for 'keeping up with the Jones's'. Now it seems that top of the British agenda where our kids are concerned is keeping up with the Cruises," said Kate Liszka, the Director of Childrenswear Buying, Debenhams.

The same poll unveiled that 63% of parents no longer waits for birthday before they buy their children new clothes, and while 45% percent of the respondents claimed they buy at least one clothe every fortnight for their child. The survey also reflected that parents will not hand down clothes from the elder siblings to the younger ones as long as they can still provide for new clothes.

The study clearly shows that while parents anticipate buying for their own apparels, workwear and uniforms, and other accessories as part of their budget, they also put affront their children's clothes to be an important consideration. Though, the reason to keep up with those latest trends is at some point off track.